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'China Lighting Capital' Guangdong ancient town: win the market by quality brand

Date: 2018-05-19 14:17:14  Source: Westly Lighting

The ancient town, which is located in the northwest of Zhongshan, Guangdong Province, is a world-famous "Chinese lighting capital". It is not only occupied more than 70% of the national lighting and marketing share, but also one of the four major lighting markets in the world. It can find the shadow of the ancient town in more than 130 countries and regions around the world.

In recent years, the advantages of industrial clusters in Guangdong ancient town lighting base have been continuously consolidated. At present, the ancient town lighting and related accessories enterprises reached 2.5 million, gathered OPPLE lighting, Huayi lighting, lighting and other famous lighting enterprises, the ancient town lighting industry has formed the surrounding 3 cities and 11 towns, the market size of over hundreds of billions of yuan industrial clusters. Over 30% of the sales of lighting products in ancient towns are exported. Zhongshan customs data show that in 2017, the export volume of ancient town lights increased by 12.5% over the same period last year.

Significant effect of industrial agglomeration

Since the approval of the national foreign trade transformation and upgrading of the professional model base in 2013, the ancient town has fully played the basic role of the market, strengthened the government guidance and promotion, introduced special industrial support policies, and strengthened the status of the largest lighting export trade center in the country, and promoted the development of the foreign trade in lighting decoration. In the course of development, the industrial chain and innovation chain are integrated, and the ancient town is built into a global lighting technology research and development base, high end design manufacturing and sales base, lighting trend distribution base and light cultural and artistic display base. The lighting features industry is upgraded to lighting creative economy, and "R & D and innovative intellectual achievements" have been formed. It is a virtuous cycle to make the right (patent authorization, trademark registration) to transform intellectual property into profit growth and to increase the brand reputation.

At the same time, the ancient town has continuously deepened the construction of the innovation system of the foreign trade public service platform, creating a high quality service environment and helping small and medium enterprises to grasp the "smile curve" at both ends. In recent years, the investment of 650 million yuan has set up the productivity promotion center of the ancient town. There are 26 public innovation service entities, such as the International Creation Center and the technology business incubator. There are 18 provincial and municipal engineering technology research and development centers and 66 municipal enterprise technology centers, and the service covers nearly 5000 enterprises in the Pearl River Delta lighting industry chain. The core technology of enterprise products highlights the advantages of brand development in industrial clusters.

In order to promote the agglomeration of high-end elements, the ancient town continuously consolidates the international "production, research and research" combination mechanism, and has established a long-term strategic cooperative relationship with more than 300 top lighting designers at home and abroad in 18 countries and regions of Italy, France and other countries and regions, and successfully applied for 30 patent products. "Foreign trade service platform with the Internet plus advantage, and constantly improve the management, improve service, increase innovation Guzhen lighting industry, provides a communication and cooperation platform for domestic and international lighting industry, to help enterprises to develop new sales channels, promote the optimization and upgrading of Guzhen lighting industry." The head of the Guzhen Town is said by the head of the Bureau. According to the actual demand of small and medium sized enterprises in ancient town, the base has integrated foreign trade promotion service platform, financial service platform, brand promotion platform, innovation driven platform and large data service platform. In 2016, it completed the construction of foreign trade promotion service platform, introduced the import and export of Jiaxin, Hua Hsun business, Tiansheng high school and Guangzhou trade world network. Foreign trade service leading enterprises provide goods import, export, overseas exhibition, foreign trade training, cross-border e-commerce, overseas product certification, foreign butt and other services for the ancient lighting enterprises.

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